I make my living as a publisher, so this is somewhat like tying my own noose. No doubt my media industry colleagues will be less than thrilled with this message...

You Don't Need Us.

Or maybe better said is, if you make the right moves today you'll be able to run your business as effectively without needing to pay us to market your products/services in the near future.

You see, right now you're doing nothing more than renting our audience. We've got readers, viewers, listeners who love our content and it just so happen that these same people are your sales prospects. You want to reach them? Then you've got to "pay the piper" every single time. For the past hundred or so years this was a pretty shrewd business model.

Not any more.

Today, every marketer should get in the mindset of BEING the media. The technology is in place and the cost is so low that you can now have your own publication, radio or tv show...hell, stable of publications, radio or tv NETWORK featuring many shows. You can produce your own content (note: I didn't say self-serving marketing pablum), and distribute it worldwide, virtually for free.

This approach has two main benefits: 1) Putting out media quality information turns you into Thought Leaders, making prospects more inclined to both do business with you, and pay a premium for the privilege; 2) Once you build up your own audience, you don't need to keep paying to rent the audience from the likes of me.