The Lesson of the Shiny Penny

There's an old expression, "when the student is ready, the teacher will appear." Sunday he appeared for me in the form of good friend, Tony Berkman of Blog Catalog. Over the course of our 3 hour conversation he pulled out a scrap of paper and taught me the powerful lesson of the shiny penny. To paraphrase Tony:

"Imagine you're in a cafeteria line, like everyone you start at the back of the line and you wait your turn to get to the food. You're in line for a couple minutes and then off to the side you see this sparkling shiny penny. It's brilliant, almost glowing. You walk over and pick it up, taking a little time to examine its shininess and glitter. Definitely an interesting penny. You put it in your pocket and return to the cafeteria line. However, because you got out of line to check out the penny, you need to get back in line at the beginning again, starting the waiting process all over.

The people in life who achieve great things are the ones that get through to the end of the cafeteria line quickly and efficiently. Those that get distracted by shiny pennies take years to accomplish what others accomplish in months."


If I was to be brutally honest with myself I'd confess that I've found, and been taken off course, by a lot of shiny pennies in my business career. I think in part it's the curse of the optimist/visionary personality...we can see opportunity from almost anything. However, just because we see that shiny penny opportunity, doesn't mean that it's the right move to "get out of line" to examine it. Most often it's exactly the wrong action to take.

Usually, the better way is to wait to check it out until after you've successfully gone through the "cafeteria line" with whatever you are currently working on. See what your working on to fruition... There will always be time to "belly up" for seconds.

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