How to Get Your Own Radio Show Like Howard, Rush and Seacrest

Imagine how cool (or good for business) it would be if people driving down the highway at 60 mph could turn on their radio and listen to you.



Thanks to a few amazing technological developments, you won't even need to have a deal with XM/Sirrius, Clear Channel or a local AM station to make it happen.

Internet media platform provider, miRoamer, has inked a deal with a world leading multinational OEM, to show off the ‘World first Internet Car Radio” at the upcoming Consumer Electronics Show in Las Vegas, Nevada (Jan 8-11th). This continues to usher in the Internet radio era, as consumers are increasingly able to listen to audio content, delivered over the Internet, without needing to be tethered to a computer.

Already today, people with iPhones (and an adapter to plug into their car stereo) can listen to Internet radio and podcasts streamed while they drive. And, Sanyo is one company that has introduced an affordable Internet radio device for the home, where you can listen to thousands of podcasts and Internet broadcasts from any room within your home.



Here's what all this means:
  • Anybody with an Internet conncection, microphone and something to say can have their own radio show, broadcast worldwide, virtually for free;
  • The barrier to entry in the radio industry (FCC licenses, millions of dollars for broadcast towers and equipment etc.) vanishes;
  • Local radio stations will need to compete with audio programs coming from every corner of the globe;
  • Clear Channel, XM/Sirrius and other radio conglomerates are in a heap load of trouble. Much like AOL was when their user base started to realize there was a lot more content outside the AOL "walled garden" and it was not that difficult to access.
If you want to take advantage of this, the time is now to start podcasting and building your fan base. (My magazine, Blogger & Podcaster, will be a great and free resource to you.) First, blogging gave everyone the opportunity to be their own "columnist", now the combination of podcasting and Internet radio gives everyone the opportunity to broadcast their own radio show worldwide.

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Posted by Larry Genkin at 12/12/2008 9:31 AM
Categories: Marketing,Strategy
 

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