Pastrami to Publishing

How to Launch an Industry Leading Magazine (in Your Free Time) with Zero Out of Pocket Expense

2009-03-26T19:24:00Z

Oprah. Martha Stewart. Joe Weider's Muscle & Fitness.

These moguls have all learned this secret and have harnessed the power of owning an industry leading magazine for their business benefit.

And tonight, Thursday March 26th, I'm going to show you how you too can own your industry's leading magazine ... without it costing you a dime out of your own pocket.

You need to take an hour and join me on my newest teleseminar titled: "How to Launch an Industry Leading Magazine (in Your Free Time) with Zero Out of Pocket Expense"

I know the title sounds a little hypey, and it would be, if it weren't the God's honest absolute truth. In fact right now I am using what I'm going to teach you tomorrow to launch 6 new magazines in the next 4 months without investment and for zero money out of my pocket.

And, my publications will all be:

* The best editorial product in their category
* The largest circulation publication in their category
* Profit percentage leader vs. their competing publications

Throughout my career I've launched many media properties including magazines, newsletters, books, tradeshows and Internet portals. I've created joint ventures with over 125 media companies, including publishing leaders like: USA TODAY, Forbes and Inc. I've pretty much seen everything there is to see in publishing, and I can tell you straight up what I'm going to share with you tonight is going to flat out change the face of publishing.

You owe it to yourself, your business and your Thought Leadership ambitions to learn what I'm about to share, for the first time, tonight. Here are the details:

Date: Thursday, March 26th
Time: 7-8 pm EDT
Price: Free
Registration: www.thoughtleadershipmarketing.com/magazine.html

See you there!

Inspiration of the Day -- Solid Proof There is a God

2009-02-17T23:10:00Z

With all the depressing news going on in the world, I thought we could all use a break with something not just heartwarming but truly spectacular. Haven't seen a more unlikely story in longer than I can remember. Kudos to CBS and bravo to the coach. Let's go to the videotape....

Stop Chasing Business -- Get Business to Chase You

2009-02-09T18:44:00Z

The dynamic for most businesses in this down market is: they chase after new business...and business resists and runs away.

It's an inefficient life draining process.

What if you could reverse this dynamic and get business to chase you? Not only is this possible, but it's happening everyday to companies and individuals who are the recognized Thought Leaders in their industries.

Even better is that clients of Thought Leaders are willing to pay a premium price and consummate deal in a shorter sales cycle.

Less work selling....more money...quicker sales. Trifecta in any kind of market.

If you'd like to learn how to start creating this dynamic for you and your business I invite you to join me Tuesday, February 10th at 8 pm EST on my free webinar titled:

Thought Leadership Marketing & The Power of Personal Branding:
Get Business to Chase You by Becoming the Top of Mind Expert in Your Industry

We're limited to 150 attendees so if this topic appeals you can get the full program details and register now at http://tinyurl.com/TLMWEB.

Mind, Marketing & Millions

2009-02-06T04:51:24Z

I'm excited to announce that I’ve been confirmed as a speaker for a spectacularly relevant business conference at the end of the month called

"Mind, Marketing & Millions." It's put on by a company called OneCoach – which is run by one of the most successful businessmen of this generation, John Assaraf. Many of you will remember John from his best selling books ("Having it All" and "The Answer") or as a star in the runaway hit book and movie "The Secret."

With banks failing, tens of thousands of workers losing their jobs, people losing their homes, it’s tough out there – but here’s the thing: It’s still up to each of us to create our own reality.

To some of you I know that's going to sound crazy and polyanna. I can tell you with absolute certainty that you can still grow your business and get everything you want, regardless of the economy… and the beginning point is reaching total clarity on all of your goals and dreams, and then executing an action plan to get you there.

It's easier said then done. I know from direct experience it’s extremely difficult to do this kind of work on your own. But that's what John Assaraf is the best in the world at teaching and what the Mind, Marketing and Millions® business conference is all about.

This event has a reputation for blowing people away with its sheer value, there really is nothing else like it in the world. Frankly, if I wasn't there as a speaker, I'd be there as an attendee because John provides a business changing experience that shows exactly how to:

· Experience high-energy transformation with like-minded people who will help take your business to the next level

· Eliminate any conscious or subconscious negative beliefs that may be limiting your business growth

· Let the latest scientific research in neuroscience and quantum physics work for you and your success instead of against you

· Use the hidden but easy-to-harness amazing power of your brain to manifest your highest levels of success

· Identify your ideal clients, and then attract them to your business

· Create messaging that compels your ideal clients to buy, keep buying, and refer you to others

· Discover the biggest hidden asset in your business - and turn it to your advantage for big profits

What’s even better is that John is letting me share this experience with my readers and clients for $905 off the normal price of $1,500. for the event, making it an absolute steal at just $595. Go to the website to learn more about how Mind, Marketing & Millions will help you grow your business, and then use coupon code LGBLOG when you register to get this exclusive discount.

Looking forward to seeing you Feb. 29th – March 1st in sunny San Diego!

Obama's HR Problem -- New Research Reveals Dyslexics Incapable of Holding High Level Jobs

2009-01-29T16:24:00Z

New research reveals that dyslexics are incapable of effectively performing to the same levels as standard readers. So much so that they are now believed to be wholly incapable of holding high level jobs in both industry and government.

This news will be a severe blow to our new presidents administration and the movement of mainstreaming dyslexics in schools and will likely require increased government funding to keep what will sure to be a new influx of working poor dyslexics from having their homes foreclosed upon, in what is the worst real estate market in a generation. Retraining for more kinesthetic jobs, like construction and manufacturing, which they are still seen as capable of, will also be a necessity

fi yuo cna raed tihs, yuo hvae a mnid mroe pworeufl tahn yuo mya hvae tguhot.

Cna yuo raed tihs? 55 plepoe out of 100 can.

Tihs srtoy is mdae up ot mkae a pinot. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

Now let's stop this made up nonsense about dyslexics and appreciate the point I want to illustrate. Our beliefs dictate our reality.

This is critical, because if you're not satisfied with what you're accomplishing in your life, you need to look no further than your beliefs. Here's why...

If you believed that dyslexia was a severe disadvantage in the workplace, what would your expectations be of yourself if you were a dyslexic?
If you believed you could lose your shirt if you started a business, do you think you'd start one?
If you believed you'd be devestated if you boyfriend broke up with you, how desperate and clingy might you be in the relationship? What would be the likely result?
If you believed, maybe because of direct observation of those close to you, that Cancer was a death sentence, what do you think would be the result for you if you came down with it?

Beliefs are nothing more than stories we tell ourselves. Stories that we made up, more often than not, for totally justifiable reasons, but we still made them up. When you can drop the story and just accept the truth of what is you'll see your self-inflicted limits expand and joy come back into your life.

Increase Your Twitter Following: The @KevinRose Experiment

2009-01-27T06:09:00Z

Compared to Twitter royalty like @KevinRose , @LeoLaporte, @GuyKawasaki and @JasonCalacanis, who each have over 50,000 followers, my hard earned 415 followers @LarryGenkin is paltry and peasantly.

But maybe there's still hope. Kevin Rose had a great guest post on TechCrunch yesterday, offering "10 Ways to Increase Your Twitter Followers." I'm going to take suggestion #7 and do a live experiment here to see if it can maybe work for me. Here's what Kevin wrote...

7. Start a contest. @jasoncalacanis offered a free macbook air if he reached the #1 most followed spot. That never happened, but Jason added thousands of followers…brilliant.

Well, I don't have an extra Macbook Air lying around like Jason, but as founder and publisher of Blogger & Podcaster Magazine, I do have ad space. And since Twitterers love promotion, because the understand promotion begets more followers, maybe ad space in Blogger & Podcaster will be enough of a "carrot" to get them to help test Kevin's hypothesis and get me some Twitter R-E-S-P-E-C-T.

(In Monty Hall's voice) So here's what I'm gonna do....

For every 1,000 followers I receive by February 28th I will give away 1 page of advertising in Blogger & Podcaster Magazine to a random @LarryGenkin Twitter follower.

What that means to you, the Twittering public (according to stats by Twitterholic) ... If I miraculously make it up to @SteveJobs (get well Steve!) territory with 17,000 followers, that'll be 17 ad pages given away. If I get alongside one of my favorite Twitterers @LevarBurton with 21,000 followers that'll be 21 ad pages. Get me to stand shoulder to shoulder with blog pioneer Darren Rowse @ProBlogger it'll be 31 ad pages ... Help me hold my head high at IBMNA advisory board meetings with co-member @ChrisBrogan 36 ad pages ... Put me in the league of the Digg Maestro @Kevin Rose 88 ad pages.... and ....the Holy Grail... our New President and most powerful Twitterer in the free world @BarackObama --- 144 ad pages.

If I get over 1,000 followers I will figure out a fair way to give out the ad page(s). It will be to a random follower(s) of @larrygenkin, but the method we’ll have to figure out. If you’ve got any suggestions, comment on this post and let me know your ideas. And no, the ads can't all go in the same issue, we'll have to spread them out so the readers don't have to hunt for editorial like in Cosmo (not that I read Cosmo or would know.)

Let the @KevinRose experiment begin...

87 Year Old Who Obviously Doesn't Know This is Impossible

2009-01-26T21:46:00Z

My dear friend and former boss, Marta Gray, sent me this video saying "the bar has now been set." As usual she was right.

If you think you are absolutely sure of what's possible, check out what this 87 year old woman is doing. Watch the whole thing and look carefully at her feet. Inspiring.

How to Get an Appointment With Anyone -- Including the CEO

2009-01-22T18:55:00Z

Everybody knows that it's more effective to sell "top -- down" than "bottom -- up." The real question is, when you're in sales, how do you get the people at the top to WANT to meet with you.

Here's a very effective technique that worked like a charm for me back in the early days of my career when I was still "wet behind the ears" selling magazine advertising. I call it "The Vest Pocket Research Technique", here's how it works:

Step #1: Select your sales target

Step #2: Get the contact info of 20 prospects for your sales target

Step #3: Create a short survey. The goal is to ask questions that will provide interesting thought provoking results. Here are some sample questions I would ask.

When you think of ___ (category of product/service of your target) who is the first vendor that comes to mind?
What other vendors can you name?
Who does the best work in ___ (category of product/service of your target)? Why?
Who does the worst work ___ (category of product/service of your target)? Why?
What are the most important factors when you make a decision to purchase ___ (category of product/service of your target)? Why?
If you could give vendors in ____ (category of product/service of your target) a piece of advice what would it be?
Do you have any plans to buy ____? If so when? How much do you anticipate you will you spend?

Step #4: Call the contacts from Step #2 and conduct the survey. Have it take no more than 3-4 minutes. Get 10 completed surveys.

Step #5: Call the CEO or Sr. exec you want to meet with. Explain that you have some market research about their company that, while not scientific, is very instructive. Give some of the highlights and close for the appointment, like so:

"Mr. Shapiro, this research produced some very interesting results. What I learned during these calls included: What companies in your sector had top of mind awareness, who is perceived as doing the best (and worst) work and the buying factors that are most important to them when making a purchasing decision for ___. And, I've even got the names of people who've told me they're going to be buying ___ in the very near future and how much they have budgeted to spend. When would be a good time for us to set up a meeting for me to share my results."

Not only has this gotten me meetings with CEO's when I was a jr. sales rep, but I've walked into these meetings to find the CEO and 4 of his staff with them waiting, with notepads, to hear my research.

It's a relatively quick way to completely change your relationship with a client/prospect. One second you're a peddler, then next your valuable business partner. And, when you have that kind of relationship, when it comes time for them to buy your category of product/service, who do you think they're going to be most inclined to buy from?

How to Become a Sought After Industry Thought Leader in Just 6 Months

2009-01-20T16:36:17Z

I've been thrown a big challenge.

Nate Kievman, CEO of Business Success Unlimited, heard me speak at marketing guru Jay Abraham's Super Reunion this past April on the topic of the Thought Leadership Marketing methodology I had developed. That speech was the first time that I had ever publicly shared any portion of the private marketing work I had been doing over the previous decade with some of the largest companies in the world.

Nate, like Jay Abraham and the companies I've worked for, could see the power behind this new method of marketing. (When an individual or organization is elevated to become Thought Leaders of an industry, it brings them ever more business/career advancements, more quickly, for better remuneration -- and simultaneously presents competitors with a unique differentiator that they cannot easily combat or silence.)

Having proven it with over 50 of the Fortune 500, there was no doubt Thought Leadership Marketing works. The problem, according to Nate, is that it takes too long. (for those not using my methods it takes the better part of a career to become seen as an expert and Thought Leader.)

By 2002 I was usually able to make this happen within about 3 years. While not exactly like snapping your fingers, it was easy enough to see the rapidly improving financial results as you're "on the path."

This past spring, given the serious economic challenges we were going through, Nate challenged me. He said "I'd be willing to bet that if you were to really, REALLY put your mind to it, you could figure out a way to get the results for people to be realized even faster. People need this and you need to figure it out."

For the past 8 months, his voice has been stuck in my brain like an old fashioned LP with a scratch that makes it repeat over and over. But, he was right.

Because of Nate's challenge I've rethought my entire Thought Leadership Marketing approach, and now believe I can take anyone who is willing to work diligently and follow my directions and make them into Thought Leader in their industry within 6 months.

If you're interested in learning how I invite you to join me tonight as I'm holding a teleseminar (it's free), co-hosted by Nate, to teach you all about this powerful marketing methodology. Due to conference line restrictions we can only take 150 people. If you get shut out, my apologies in advance. To register go to http://www.larrygenkin.com/TLMSeminar.html. It'll be from 7:00 - 8:30 pm EST.

Can't wait to share this with you.

Want to be a Thought Leader in Your Industry? Take the Test and See Where You Stand.

2009-01-15T17:39:00Z

If you're in business, you're making a strategic blunder if you're not working diligently to become a recognized thought leader in the industries you serve.

Why?

Thought Leaders are business royalty. They get treated very differently than everyone else. For example:

People prefer to do business with Thought Leaders. They have prestige that makes those around them look better
They get paid significantly more for the same work
People seek them out, so unlike their non-Thought Leader counterparts, they don't have to chase after business
They don't need to spend nearly as much on marketing because they're frequently sought out and publicized by the media
Their sales cycles are shorter because new clients are just happy they have availability to take them on, and don't want to lose the opportunity to work with them

However, there is one difference between royalty and Thought Leaders. No one is born a Thought Leader.

In my work helping Fortune 500 companies rapidly grow their sales through Thought Leadership, I have come to understand that there's a lot of self-delusion going on. Ironically, those that think they are on the right path to becoming a Thought Leader couldn't be more off base...and vice versa.

To help my clients shine the bright klieg lights on where they currently are and what they need to do to elevate themselves to Thought Leader status I've created a special assessment test. Best selling author John Assaraf thought this test was so brilliant he recently asked me to share it with the thousands of execs he mentors in his OneCoach program.

If you'd like to see how you stack up (and you absolutely should) fill out the form below and I'll email you a copy.